CleverGift is an award winning gifting service that combines the thoughtful and personal nature of traditional gifting with the one-click convenience of eCommerce, recreating the surprise and delight of opening a gift online with a personal message, while allowing the gift recipient to adjust/change their gift with “Instant Exchange” before the product is shipped.
Littlewoods Ireland (LWI) is one of the largest leading online department store in Ireland. Selling up to 70000 products, from own brand to high street fashion, Beauty, Homewar, electrical, gifts and toys for all occasions. During this project, I was charged to design few Marketing emails to promote the brand in the CleverGift website, the advertisement banners and a website page to display the available Littlewoods products for gifting.
To promote the new availability of the brand in the CleverGift website, I was asked to design the most common and standard banners ad sizes used by Google AdWords. The banners are no bigger than 15KB in file sizes.In order to get more direct clicks, I played with the contrast created between the dark background and the colourful elements making it nice and effective. It's very important to make sure the the ads are memorable so that the visitors are more likely to click on it or even search for the business later. Advertising plays a big part in pushing customers down the sales funnel and eventually leading them to purchase the service or the product.
GYM+COFFEE is an athleisure and lifestyle activewear brand with a focus on building a sense of Community. Gym+Coffee is an Irish brand specialising in Athleisure, Hoodies, T-Shirts, Leggings, Tights, Running gear, Sports wear, Active wear, tank tops, shorts, beanies, hats, water bottles, reusable coffee cups, socks, bags etc.. GYM+COFFEE is "passionately committed to encourage a community of people to Make Life Richer".